The company also rolled out other AI-powered improvements to things like translation and Google Maps. Google’s AI-powered ‘multisearch,’ which combines text and images in a single query, goes global Google this week announced it was going global and the nearby option, multisearch near me, was also rolling out more broadly. Instead, we get things like multisearch, which expands web search to include text and images combined. That’s why what we’ve gotten from Google around AI has been a sort of steady stream of smaller AI-powered feature drops over time, not some big and expensive overhaul of search that could have killed its margins. Microsoft doesn’t care about that, though, noting that every 1% of search ad share gain it makes is a $2 billion revenue opp.

The company has seemed to be slow to move on AI - likely hesitant to upset its search and advertising cash cow that relies on ads sold atop a list of links. Google also often builds neat AI tools - like an AI that can generate music from text descriptions - but won’t release them.

It faced backlash over its consideration of AI ethics when it showed off Duplex’s ability to call restaurants to book reservations while pretending to sound human. Google, on the other hand, got burned when it showed off some of its more impressive consumer applications of AI. But it’s been caught off guard - and not only by OpenAI.īefore this current AI race, Amazon’s Alexa became the household name for AI-powered voice assistants. Google should have been far ahead in this AI race, having invested in and developed AI technology for years with help from some of the top experts in the field.

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